Services
Visual Storytelling
Branding
Illustration
Brand
Oopsvegan.com
Industry
Food and Sustainability
Giving Veganism a Voice with Personality
OopsVegan.com is an educational platform designed to guide people on a flexible, positive journey toward plant-based living. With an inclusive philosophy at its core, the brand needed a visual identity that reflected its message: that every small step toward veganism counts, and it doesn't have to be rigid or intimidating.
Giving Veganism a Voice with Personality
OopsVegan.com is an educational platform designed to guide people on a flexible, positive journey toward plant-based living. With an inclusive philosophy at its core, the brand needed a visual identity that reflected its message: that every small step toward veganism counts, and it doesn't have to be rigid or intimidating.
Our creative challenge was to reimagine the brand’s voice and aesthetic—making it warmer, more playful, and emotionally resonant. The goal was to move away from stereotypical or moralizing tones often associated with vegan content and instead lean into joy, curiosity, and accessibility.
Our creative challenge was to reimagine the brand’s voice and aesthetic—making it warmer, more playful, and emotionally resonant. The goal was to move away from stereotypical or moralizing tones often associated with vegan content and instead lean into joy, curiosity, and accessibility.
What we did
We began by translating OopsVegan’s values into visual principles: approachable, vibrant, and non-judgmental. The creative direction was rooted in emotional accessibility—encouraging exploration without guilt or pressure.z
What we did
We began by translating OopsVegan’s values into visual principles: approachable, vibrant, and non-judgmental. The creative direction was rooted in emotional accessibility—encouraging exploration without guilt or pressure.z
How we did it
At the heart of the new identity are over 30 illustrated food characters—designed as pet-like companions to transform plant-based eating into a lighthearted and personal experience. These mascots became emotional anchors across all touchpoints, embodying the idea that food can be both fun and friendly.
How we did it
At the heart of the new identity are over 30 illustrated food characters—designed as pet-like companions to transform plant-based eating into a lighthearted and personal experience. These mascots became emotional anchors across all touchpoints, embodying the idea that food can be both fun and friendly.
Using a basic wordmark and an initial geometric motif as a starting point, we elevated the logo and developed a bold visual system that defined the brand’s graphic language.
Keeping the previous color palette core, we redefined its usage into a more expressive tone that conveyed energy and optimism.
Branded Assets
We applied the new visual style across a variety of touchpoints: • Informative posters and nutrition charts • Social media campaigns (Instagram + educational carousels) • Printable infographics and classroom-ready materials
Branded Assets
We applied the new visual style across a variety of touchpoints: • Informative posters and nutrition charts • Social media campaigns (Instagram + educational carousels) • Printable infographics and classroom-ready materials
All assets were designed to simplify complex nutrition topics and turn learning into an enjoyable experience.
All assets were designed to simplify complex nutrition topics and turn learning into an enjoyable experience.
The rebrand transformed how users engaged with the platform. OopsVegan’s message was no longer about restriction, it was about connection. The character-driven visual language resonated deeply with the audience, especially younger and beginner vegans.
The rebrand transformed how users engaged with the platform. OopsVegan’s message was no longer about restriction, it was about connection. The character-driven visual language resonated deeply with the audience, especially younger and beginner vegans.
The illustrated posters sparked high levels of engagement on social platforms and were eventually sold as standalone art prints, turning educational tools into decorative items.
The illustrated posters sparked high levels of engagement on social platforms and were eventually sold as standalone art prints, turning educational tools into decorative items.